Build & Sell Tools
Build & Sell Tools for Private Label Brands
Four free product development tools that take you from idea to shelf. Build assortments, analyze wholesale margins, run your workflow, and reach vendors without the blank-page stall.
Going from concept to shelf is a sequence, not a sprint. These product development tools handle the steps that slow makers down: building an assortment buyers want, knowing your real wholesale margin, following a proven workflow, and reaching suppliers with a message that gets a reply. Pick the step you're stuck on and start there.
Assortment Brainstormer
Tell it your hero product, your fixture, and your story. Get product recommendations from obvious to unexpected, a planogram, and merchandising notes ready to act on.
Open tool →Wholesale Margin Analyzer
See your true wholesale margin across products and accounts. Know exactly where you're making money and where you're quietly giving it away.
Open tool →CPG Workflow Builder
Step-by-step workflows for sourcing, packaging, pricing, and going to market. Stop guessing the order of operations and skip the costly backtracking.
Open tool →Vendor Outreach Builder
Turn a few inputs into a clean, professional vendor outreach message. Reach more suppliers in less time without starting from a blank page every time.
Open tool →How to use these tools in order
- Map your workflow first. Run the CPG Workflow Builder to see the full path from idea to shelf before you dive in.
- Source with intent. Use the Vendor Outreach Builder to contact suppliers with a clear, professional ask.
- Build your shelf. Run the Assortment Brainstormer to turn one hero product into a full, buyer-ready assortment.
- Defend your margins. Open the Wholesale Margin Analyzer before you send a price list, so every quote protects profit.
Need the numbers first? Try the free Cost Calculators to find true unit cost, suggested retail, and margin.
Open Cost Calculators →