Portfolio

Innovative Retail and Merchandise Concepts: From Idea to Execution

My portfolio reflects a deep commitment to innovative workflow and the art of ideation, turning everyday items into market-ready products that resonate with consumers. Drawing from a proven strategy that takes concepts to shelves swiftly and effectively, I've crafted private label merchandise that not only generates revenue but also elevates brand authority in the retail space. This approach underscores the belief that well-designed private labels are more than just products; they're a retailer’s signature, enhancing customer loyalty and competitive edge both in-store and online.

 

Collage of private label gift products developed by Jerie Meakins for Lunds and Byerlys, including recipe towels, gift boxes, and specialty food sets

Brand Loyalty by Design

My work with Lunds & Byerlys’ private-label collection showcases a deliberate strategy to deepen consumer connection and commitment. By introducing a broad spectrum of quality products—from gourmet food sets to kitchen essentials—I aimed to not just meet but anticipate customer needs. Each product is designed to resonate with our customers' desire for exclusivity and quality, strengthening their loyalty and association with the brand.

Collaboration at Work

  • Product Developer, Project Lead and Food Stylist: Jerie Meakins
  • Graphic Designer: Jody Clark, Studio810
  • Photography: Soona Studios
  • Wholesale Distributor Swedish Dishcloths: Talla Imports
  • Wholesale Distributor Kitchen Towels: Vestiges Inc.
  • Packaging: Tom Kubinski, SHAPCO PRINTING, Inc.

From Concept to Kitchen: The Wild Rice Soup Recipe Towel Evolution

Original hand-drawn sketch of the Wild Rice Soup recipe towel concept next to a new draft up of the Wild Rice Recipe Lunds and Byerlys product, showing the design development process

Product development

Initial Sketch

This sketch represents the initial phase of the Lunds & Byerlys Wild Rice Soup towel design, where cut-and-assemble techniques transformed early ideas into a defined artistic direction.

Lunds and Byerlys Minnesota Wild Rice Soup Recipe Towel showing the full illustrated recipe with step-by-step cooking instructions and ingredients

product development

Development to Final Design

The image showcases the final design of the Wild Rice Soup recipe towel, a result of meticulous collaboration that blends original sketches into a unified and market-ready product.

Lunds and Byerlys Minnesota Wild Rice Soup Recipe Towel styled with a bowl of wild rice soup, loose slivered almonds, and a soup spoon on a marble surface

product develpment

Lifestyle Promotion Photo

This lifestyle photo features the final Lunds & Byerlys Wild Rice Soup recipe towel, highlighting its practical elegance in a kitchen setting, ready for both promotion and consumer use.

Lunds and Byerlys in-store signage for the Minnesota Wild Rice Soup Recipe Towel, a private label gift product developed by Jerie Meakins

product development

In-Store Signage

The Lunds & Byerlys Wild Rice Soup recipe towel is prominently featured in this in-store signage, perfectly positioned as a thoughtful and versatile gift for any occasion.

Recipe Towel Collaboration

  • Product Developer, Project Lead and Food Stylist: Jerie Meakins
  • Graphic Design for Wild Rice Soup Recipe Towel: Vestiges Inc.
  • Graphic Designer for all other recipe towels: Jody Clark, Studio810
  • Wholesale Distributor Kitchen Towels: Vestiges Inc.
  • Photography: Soona Studios