Assortment Brainstormer

Assortment Brainstormer — How U Build
How U Build — Free Tools Assortment Brainstormer

Build a display that sells itself.

Start with what you have. Tell us your hero product, your fixture, and your story. We’ll build out the rest — product recommendations from obvious to strategically unexpected, a planogram, and merchandising notes ready to act on.

3 Modes AI-Powered Planogram Merchandising Notes PDF Export
Choose Your Mode
01
Build a Seasonal Display
You have a hero product. Build a merchandising story and themed assortment around it.
02
Fill a Display or Fixture
You have a fixture with open space. Fill it with the right product types, quantities, and facings.
03
Build a Cross-Category Story
Blend two or more categories around a theme or occasion to drive add-on sales and basket size.
Build a Seasonal Display
Tell us about your hero product, your season or theme, and your store. We’ll build a curated assortment and merchandising plan around it.
Be specific. “Apple-shaped bamboo cutting board with custom logo” is better than “cutting board.”
How many total SKUs or facings does the display hold? Rough estimate is fine.
Price point range, brand tone, existing inventory you want to incorporate, regional considerations.
Please fill in your hero product, season, store type, and display type before brainstorming.

Building your assortment…

Pulling from 30 years of retail and product development experience. This takes about 20 seconds.

Your Assortment Plan

Recommendations are a starting point, not a final buyer plan. Product availability, margin, and store fit require your own validation before committing to any assortment.