Shopify Backend SEO Product Optimizer
Shopify SEO HUB · How U Build · Products
Shopify Backend SEO
Product Optimizer
Enter your product details once. Get all five Shopify backend SEO fields generated instantly — image filename, alt text, page title, meta description, and URL handle — written to Shopify's guidelines and ready to copy-paste.
Product Details
Fill in what you know
Generated SEO Fields
Copy into Shopify
5
Fill in your product details and click Generate to get all five Shopify SEO fields at once.
Image Filename
Rename your image file to this before uploading to Shopify.
Image Alt Text
Paste into the Alt Text field when uploading or editing your product image in Shopify.
Page Title
Paste into the Page Title field under Search Engine Listing in Shopify.
Meta Description
Paste into Meta Description under Search Engine Listing in Shopify.
URL Handle
Paste into URL Handle under Search Engine Listing. Shopify prepends /products/ automatically.
Shopify SEO Guidelines — Products
Image Filename
Lowercase, hyphens only. Include product type, material, color, and brand.
e.g. cedar-soy-candle-8oz-five-pines.jpg
Alt Text
Natural description of the image. Includes primary keyword. Accessible and specific.
Under 125 characters
Page Title
Primary keyword first. Format: Product Name — Key Detail | Brand. No stuffing.
50–70 characters ideal
Meta Description
Action-oriented. Includes primary keyword. Clear value proposition. No truncation.
150–160 characters ideal
URL Handle
Lowercase, hyphens, no stop words. Short, keyword-rich, and permanent once indexed.
3–5 words ideal