Wholesale Margin Analyzer
See exactly what wholesale does to your margin.
Enter your unit cost and retail price, then model how your margin changes across every sales channel — your own store, wholesale keystone, specialty retail, distributor, and marketplace. Know before you commit.
Retail vs. Wholesale
Distributor Tiers
Channel Comparison
Maker Take-Home
PDF Export
Your Product & Cost
Enter your product name, true unit cost, and your intended retail price. If you haven’t set a retail price yet, use one of the margin calculators first.
All-in: materials, packaging, labor, overhead, compliance
What you sell it for direct
Channel Settings
Adjust the discount or markup for each channel. Defaults reflect standard industry rates — change them to match your actual terms.
DTC ⁄ Own Store
Your website, market booth, events
Full retail
No discount applied — you keep the full retail margin.
Wholesale — Keystone
Boutiques, gift shops, indie retailers
% discount off retail. Standard keystone is 50%.
Specialty Retail
Museum stores, high-end boutiques
% discount off retail. Specialty often asks 55–60%.
Distributor
Regional or national distributors
% discount off retail. Distributors typically take 60–70%.
Marketplace
Amazon, Faire, Etsy wholesale
% platform commission on your retail price.
Margin Analysis
Unit Cost
$0.00
All-in cost per unit
Retail Price
$0.00
Direct margin
Markup
0x
Retail price ÷ unit cost
Channel
Your Price
Discount
$ Profit
Gross Margin
Markup
What this means for your business
Wholesale terms, distributor rates, and marketplace fees vary by partner and contract. This tool uses industry-standard defaults as a starting point. Always confirm actual terms before committing to a channel.