Product Development

The process of turning an idea into something real people can use or buy. It includes researching needs, designing solutions, testing them, and refining based on feedback.

Why it matters
Product development ensures you’re building something useful, not just something you like. Done well, it reduces wasted effort and increases the chances that your product actually resonates.

Where this shows up

  • Creating new products or services
  • Improving or iterating on existing offerings
  • Testing ideas before full launch
  • Private label and POD businesses

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