Market Research
The process of learning what people actually want before you build or sell anything. It’s about listening first: understanding who your audience is, what problems they’re trying to solve, what they already buy, and where gaps exist.
Why it matters
Market research reduces guesswork. It helps you make decisions based on evidence instead of assumptions, saving time, money, and energy.
Where this shows up
- Business planning
- Product development
- Marketing strategy
- Customer discovery
Related terms
- Business Model
- Product Development
- Audience
- Roadmap