Business planning

The process of thinking through how a business will work before putting it into motion. It clarifies your goals, how you’ll make money, what resources you need, and the steps required to move forward.

Why it matters
Business planning turns ideas into direction. It helps you prioritize, anticipate challenges, and make intentional choices instead of reacting as you go.

Where this shows up

  • Starting a new business
  • Refining or pivoting an existing business
  • Financial planning
  • Long-term strategy

Related terms

  • Business Model
  • Roadmap
  • Market Research
  • Scaling