Private Labeling

A business model where you sell products made by someone else under your own brand. You’re responsible for how the product is positioned, priced, and presented, even though you didn’t manufacture it yourself.

Why it matters
Private labeling allows you to launch products faster and with less upfront complexity. It lets you focus on brand, audience, and distribution while relying on existing manufacturing systems.

Where this shows up

• Consumer packaged goods (CPG)
• Ecommerce and retail brands
• Product line expansion
• Small business and startup launches

Related terms

• Product Development
• Business Model
• Print-on-Demand (POD)
• Scaling