Business Model

A business model explains how a business works at a practical level. How it creates value, delivers it to customers, and makes money in the process. It’s the logic behind what you sell, who you sell it to, and how revenue flows back to you.

Why it matters
Your business model shapes every major decision you make, from pricing and production to marketing and growth. A clear model helps you avoid building something unsustainable and gives you a framework for testing, adjusting, and scaling over time.

Where this shows up

  • Business planning and strategy
  • Pricing and revenue decisions
  • Product and service design
  • Ecommerce and retail operations
  • Scaling and growth conversations

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