User Experience (UX)

User experience (UX) describes how it feels to interact with a product, service, or website. It includes clarity, ease, trust, and how smoothly someone can do what they came to do.

Why it matters
Good UX removes friction. When things are clear and intuitive, people feel confident moving forward. When they’re not, even strong interest can stall or disappear.

What user experience is not
UX is not just how something looks. A visually polished site can still be frustrating if it’s confusing, slow, or hard to use. UX is about function and feeling working together.

Where this shows up

• Website navigation and page layout
• Checkout and signup flows
• Content clarity and readability
• Customer support interactions

Related terms

• Customer Journey (how the experience unfolds over time)
• Conversion Rate (how UX influences action)
• Ecommerce (a common environment where UX directly affects results)