Cosmetics & Beauty Margin Calculator
Know what your formula actually costs.
Batch-based costing for indie beauty brands and small cosmetics makers. Enter your formulation, fill, compliance, and overhead costs to find your true unit cost, suggested retail, and wholesale margin.
Formulation Costs
Fill & Packaging
Compliance
DTC & Wholesale
PDF Export
Formulation Costs
Enter each ingredient or raw material. Cost is per unit of purchase (oz, g, ml, each).
Batch Size
Product name
Batch produces how many units?
Total finished units per production run
Ingredients & Raw Materials
Ingredient
Cost/batch ($)
Qty used
Packaging & Fill Costs
Enter costs per finished unit unless noted. Include bottles, caps, pumps, labels, boxes, and any contract fill fees.
Primary Packaging
Secondary Packaging
Fill & Assembly
Compliance & Regulatory Costs
Amortize these costs across your expected production volume. Enter total cost and units to auto-calculate per-unit impact.
Safety & Testing
Safety assessment / testing
Total cost of safety testing for this product
Stability testing
Challenge testing (preservative efficacy)
Insurance & Certification
Product liability insurance (per unit)
Annual premium ÷ total units produced per year
Organic / clean beauty certification
Overhead & Margin
Enter your overhead cost per unit and set your target margin for retail and wholesale pricing.
Overhead
Target Margin
Retail gross margin: 65%
Industry standard for indie beauty is 60–70%. Specialty retail typically marks up 60–65%.
Wholesale Keystone
Wholesale discount off retail: 50%
Standard keystone is 50%. Specialty retail may negotiate 55–60%.
Your Beauty Product
Total Cost / Unit
$0.00
Suggested Retail
$0.00
Wholesale Price
$0.00
Profit / Unit
$0.00
Cost Breakdown
Channel Pricing Comparison
DTC / Your Store
$0.00
Full retail margin
Wholesale to Retail
$0.00
Keystone pricing
Specialty Retail (60% markup)
$0.00
Your margin at specialty
Compliance costs vary by region, product type, and sales channel. Consult a regulatory specialist before launching any cosmetic product. This calculator is a planning tool, not legal or regulatory advice.