Slogan

A slogan is a short, memorable phrase used to support a specific campaign, product, or moment in time. Unlike a tagline, a slogan can change depending on what a brand is promoting.

Why it matters
Slogans help focus attention. They give campaigns clarity, energy, and cohesion, making it easier for people to remember a message or action tied to a specific offering or initiative.

What a slogan is not
A slogan is not a permanent statement of a brand’s identity. It doesn’t need to last forever, and it doesn’t have to carry the full weight of the brand’s purpose.

Where this shows up

• Marketing campaigns and promotions
• Product launches
• Advertisements and social media
• Seasonal or limited-time initiatives

Related terms

• Tagline (the long-term phrase a brand is known for)
• Brand Voice (how the slogan sounds and feels)
• Campaign Strategy (the context a slogan supports)