Photography Direction

Photography direction provides guidance on how photos should be created or selected for a brand. It covers things like subject matter, lighting, composition, color treatment, and mood so photography feels intentional and aligned.

Why it matters
Clear photography direction keeps visuals consistent, even when photos come from different sources or are taken at different times. It helps images support the brand instead of distracting from it.

What photography direction is not
Photography direction is not a rigid shot list or a demand for perfection. It doesn’t mean every image looks the same, it means they feel like they belong together.

Where this shows up

• Website and homepage imagery
• Product and lifestyle photography
• Marketing campaigns
• Social media and editorial content

Related terms

• Imagery Style (the broader visual approach photography supports)
• Visual Identity (the system photography fits within)
• Brand Guidelines (where photography standards are documented)