Illustration Style

Illustration style defines how drawn or graphic elements look and behave within a brand. It covers things like line quality, color use, level of detail, and overall character, so illustrations feel cohesive and intentional.

Why it matters
Illustrations often add personality and clarity. A consistent illustration style helps visual elements support the brand’s tone and message, especially when explaining ideas or adding warmth to content.

What illustration style is not
Illustration style is not about copying a trend or using random graphics. Without consistency, illustrations can feel disconnected and undermine a brand’s visual identity.

Where this shows up

  • Website icons and decorative elements
  • Educational or explanatory content
  • Marketing materials and campaigns
  • Packaging or printed assets

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