Brand Story

A brand story is the narrative that explains how a brand came to be, what it cares about, and why it exists. It weaves together purpose, values, and experience into something people can understand and relate to.

Why it matters
A clear brand story creates meaning. It helps people connect emotionally, remember what you stand for, and understand the choices you make as a brand, especially when products or services are similar elsewhere.

What a brand story is not
A brand story is not a polished origin myth or a sales pitch. It doesn’t need to be dramatic or perfect, it needs to be honest, coherent, and grounded in real experience.

Where this shows up

• About pages and brand introductions
• Marketing and editorial content
• Founder narratives and interviews
• Packaging inserts or long-form messaging

Related terms

• Mission (the purpose behind the story)
• Values (the principles reflected in the story)
• Brand Voice (how the story is told)